Legal
Terms & Conditions
Effective 23 September 2026
1. About these terms
These terms govern your use of the HRU app for iPhone (the “app”) and the website hru-health.com (together, the “service”). The service is provided by HRU Health (“HRU”, “we”, “us”), based at 57-63 Knightsbridge, London SW1X 7BF, United Kingdom.
By creating an account or using the service you agree to these terms. Please read them together with our Privacy Policy, which explains how we handle your personal and health data. If you do not agree, please do not use the service.
These terms do not cover the in-clinic HRU Assessment itself or any consultation with an HRU specialist. Those services are booked and paid for separately and are governed by the terms you receive when you book them.
2. Your account
You must be at least 18 years old to use the app. You sign in with Sign in with Apple. If you have had, or have booked, an HRU Assessment, your clinic may give you an activation code that links your account to your clinical record; please use only a code that was issued to you.
Your account is personal to you. Keep your device and your Apple ID secure, give us accurate details, and tell us promptly if you think someone else has accessed your account. You are responsible for activity on your account unless it results from our failure to keep the service secure.
3. What HRU is, and what it is not
HRU provides wellness insights and lifestyle guidance: it measures physiological signals such as heart rate and heart-rate variability, and turns them, with your questionnaire answers and any assessment results, into scores, explanations and daily suggestions for sleep, breathing, movement, nutrition and recovery.
HRU is not a medical device and does not provide medical advice. Nothing in the service is a diagnosis, a treatment, or a substitute for advice from a doctor or other qualified health professional. Scores and readings are estimates for general wellbeing, not clinical measurements. Do not start, stop or change any medication or treatment because of something the service says, and always consult a qualified professional about a medical concern.
The service is not for emergencies. If you feel unwell, have chest pain, faint, or think you may have a medical emergency, stop using the app and contact the emergency services (999 in the UK) or a doctor straight away.
The breathing exercises, attention tests and lifestyle suggestions are designed to be gentle, but you use them at your own discretion. Stop any exercise that makes you dizzy, light-headed or uncomfortable. If you are pregnant, have a heart, lung or neurological condition, or have any doubt about whether an activity is suitable for you, check with your doctor first.
4. The HRU Assessment and your clinician
Some parts of the app are built from the results of an in-clinic HRU Assessment: your personalised daily protocol, a coach that can answer questions about your own physiology, your assessment report, and any supplements or meal plan your clinician prescribes. Until you have had an assessment those parts are not available, and the rest of the app works from your questionnaires and your own readings.
When your clinic imports your assessment, your HRU clinician can see your assessment results and your progress in the app. That is how the service is designed to work, and it is described in our Privacy Policy. Supplements and meal plans shown in the app are your clinician’s recommendations; we display them as they were prescribed.
5. Subscriptions and payment
Free and paid access. You can use part of the app for free, including a limited number of heart check-ins and one breathing exercise, the questionnaires, and, once you have had an assessment, your report, prescribed supplements and meal plan. The HRU subscription unlocks the rest of the app, as described on the subscription screen before you buy.
Price and billing. The subscription costs £7.99 per month (including VAT) in the UK, or the local price shown in the App Store. It is sold and billed by Apple through your Apple ID, and Apple’s terms apply to the payment.
Free trial. New subscribers may be offered one free week. The trial is available once per Apple ID. Unless you cancel at least 24 hours before the trial ends, it converts to a paid monthly subscription.
Automatic renewal. Your subscription renews automatically each month and your Apple ID is charged within 24 hours before the end of each period, unless you cancel at least 24 hours before it ends. You can manage or cancel your subscription at any time in your Apple ID settings, or from Profile → Manage Subscription in the app. Cancelling stops future renewals; you keep access until the end of the period you have paid for.
Refunds. Because Apple processes the payment, refund requests are handled by Apple under its policies (reportaproblem.apple.com). This does not affect your statutory rights.
Complimentary access. We may give you a period of subscription access at no charge, for example for a period after you complete an HRU Assessment. No payment details are needed for a complimentary period and it ends automatically, without charge, on the date shown in the app. If you are already paying when a complimentary period starts, Apple continues to bill you; you may cancel and resubscribe later, and you can contact us about a goodwill refund.
If your subscription ends. You return to the free features. Your assessment report, prescribed supplements and meal plan stay available to you at no charge. Your history is kept while your account is open, so it is there if you subscribe again.
Fair use. To keep the service reliable and affordable, some features have reasonable usage allowances, such as a monthly number of coach messages. Current allowances are shown in the app.
Price changes. If the price changes, you will be told in advance as Apple requires, and you can cancel before the new price applies.
6. The HRU coach and generated content
The in-app coach, your insights and your daily plans are generated with the help of artificial-intelligence models, drawing on HRU’s knowledge base and, where available, your own data. Generated content can be incomplete or wrong. It is general wellness information, not medical advice, and you should not rely on it for decisions about your health; the limits in section 3 apply to it in full.
Please do not use the coach to share other people’s personal information, or anything you would not want processed to provide you with an answer.
7. Heart readings and wearables
Camera readings use your iPhone’s rear camera and flash with your fingertip resting lightly on the lens. The flash can make the camera area warm; lift your finger if it feels uncomfortable. Reading quality depends on your device, on keeping still and on how you place your finger, and some readings may not succeed.
You can connect a compatible Bluetooth heart-rate monitor, such as a chest strap or a supported wearable. Third-party devices and their apps are provided by their makers under their own terms; some need the maker’s own subscription or settings to share heart rate. We cannot guarantee that any particular device works with HRU, and the app will tell you what a connected device can be used for.
8. Using the service fairly
You agree not to:
- use the service for anyone other than yourself, or share your account;
- use an activation code that was not issued to you;
- copy, modify, reverse-engineer or resell the app or its content, except as the law allows;
- interfere with the service, test its security without our permission, or access it by automated means;
- use the service unlawfully, or to upload anything harmful, offensive or that infringes someone else’s rights.
9. Your data
Your data belongs to you. You allow us to use it to provide and improve the service, as described in our Privacy Policy, which also explains your rights over it and how to exercise them. You can delete your account at any time in the app (Profile → Delete Account) or by emailing privacy@hru-health.com.
If you send us feedback or suggestions, we may use them to improve the service without owing you anything for them.
10. Our content and your licence to use the app
The service, including the app, its design, text, breathing protocols, scores, reports and knowledge base, belongs to HRU or its licensors and is protected by intellectual-property law.
We give you a personal, non-exclusive, non-transferable licence to use the app on Apple devices that you own or control, for your own non-commercial use, in line with these terms and the App Store usage rules. This licence ends if your account is closed or these terms end.
11. Changes and availability
We are continually improving HRU, so features may change, be added or be withdrawn. We will not make changes that materially reduce what you have paid for during a paid period without telling you, and you can cancel if you are unhappy with a change. We aim to keep the service available at all times, but it may occasionally be interrupted for maintenance or for reasons outside our control, and some features need an internet connection.
12. Closing your account
You can stop using the service and delete your account at any time. Deleting your account does not cancel an Apple subscription: please cancel it in your Apple ID settings as well, so you are not charged again.
We may suspend or close your account if you seriously or repeatedly break these terms, if we are required to by law, or if we stop providing the service. Where reasonable we will tell you first and give you a chance to put things right. If we close the service for reasons other than your breach, we will give you reasonable notice.
13. Our responsibility to you
We provide the service with reasonable care and skill. If you are a consumer, you have legal rights in relation to digital content and services that are not as described, not fit for purpose or not of satisfactory quality, and nothing in these terms affects those rights. Citizens Advice can tell you more about them.
Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot be limited or excluded by law.
Otherwise, we are not responsible for loss or damage that was not reasonably foreseeable when you started using the service, for any business or commercial loss (the service is for personal use), or for decisions you make about your health based on the service instead of seeking professional advice. Where we are liable, our total liability to you is limited to the greater of the amount you paid for the service in the 12 months before the claim and £100.
14. Apple and the App Store
If you downloaded the app from the App Store, the following also applies. These terms are between you and HRU, not Apple, and HRU, not Apple, is responsible for the app and its content. Apple has no obligation to provide maintenance or support for the app.
If the app fails to meet any applicable warranty, you may notify Apple, and Apple will refund the purchase price (if any) of the app to you; to the maximum extent the law allows, Apple has no other warranty obligation with respect to the app. HRU, not Apple, is responsible for addressing any claims by you or any third party relating to the app, including product-liability claims, claims that the app fails to meet a legal or regulatory requirement, and claims under consumer-protection, privacy or similar laws, and for the investigation, defence, settlement and discharge of any claim that the app infringes a third party’s intellectual-property rights.
You confirm that you are not located in a country subject to a UK, EU or US Government embargo or designated as a “terrorist-supporting” country, and that you are not on any government list of prohibited or restricted parties. You must comply with any third-party terms that apply when you use the app. Apple and its subsidiaries are third-party beneficiaries of these terms and, once you accept them, Apple may enforce them against you as a third-party beneficiary.
15. The website
The content of hru-health.com is general information about HRU and its services. The free self-test on the site is a screening questionnaire, not a diagnosis. Bookings made through the site for an HRU Assessment or other clinic services are governed by the terms provided at booking. Links to other websites are provided for convenience; we are not responsible for their content.
16. Changes to these terms
We may update these terms, for example to reflect changes to the service or the law. If we make a material change, we will tell you in the app or by email before it takes effect. If you do not agree to the updated terms, you can close your account and cancel your subscription before they apply. The effective date below always shows the current version.
17. Law and disputes
These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction over any dispute. If you live in Scotland or Northern Ireland you may also bring proceedings in your local courts, and if you live elsewhere you keep any mandatory consumer protections of the country where you live.
If you have a problem, please contact us first; most issues can be sorted out quickly. If any part of these terms is found to be unenforceable, the rest remains in effect. If we do not enforce a right straight away, we can still enforce it later.
18. Contact us
Questions about these terms or the service: km@hru-health.com. Questions about your data: privacy@hru-health.com. By post: HRU Health, 57-63 Knightsbridge, London SW1X 7BF, United Kingdom.